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Blockchain gaming takes a colossal step forward as media giant announces new offering

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Multinational media and entertainment conglomerate, WarnerMedia, is joining the blockchain gaming ecosystem via its subsidiary, Turner Sports.

The company, which is responsible for sports broadcasts on channels such as TBS, TNT, and TruTV among others, recently announced “Blocklete Games”; a platform which will allow players to collect, train, trade, and compete with digital athletes while earning cash prizes.

This is all made possible through the implementation of non-fungible tokens, or NFTs — crypto tokens that are each verifiably unique, despite being issued under the same specifications as other tokens of their kind.

Fans who join Blocklete Games will be able to own digital athletes, called “Blockletes”. These players can be bought and sold through the gaming brand’s open marketplace platform. Thanks to their status as Ethereum tokens, each Blocklete has a special signature which ensures every player is one-of-a-kind.

Turner Sports also announced the platform’s first game, “Blocklete Golf” — a simulation game that offers NFT-backed “Blockletes” golfers.

Yang Adija, VP of business operations & strategy at Turner Sports, commented on the company’s interest in the blockchain sphere:

“With Blocklete Games, we see a transformational opportunity to give fans more control over the video gaming experience by reversing the conventional power dynamic between player and publisher. Our service leverages the blockchain such that anyone can play personalized sports games with their friends, with the potential to also generate a return on their investment in the game.”

WarnerMedia’s Turner Sports said that the company partnered with BitPay, enabling users to purchase Blockletes and Blocklete collectibles using Bitcoin (BTC), Bitcoin Cash (BCH), XRP, ETH, and other four dollar-pegged stablecoins (to be announced soon).

Back in July, Craig Russo, director of innovation at Polyient Games, said that the NFT market has come to represent one of the “most attractive opportunities” across all digital assets. He stated that immediate use cases were already being found within the art, collectibles, and even the gaming industries.



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Blockchain

Enjin joins Crypto Climate Accord, goes carbon negative

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Enjin, a blockchain gaming and nonfungible token platform, has stepped up to decarbonize its footprint by joining the Crypto Climate Accord, a move that adds further credibility to the industry’s growing environmental mandate. 

The Crypto Climate Accord is backed by 20 firms from the blockchain, fin-tech and greentech industries. Inspired by the 195-signatory Paris Climate Agreement, the Accord was established in April to address the “large and growing energy consumption of cryptocurrency and blockchain, and the climate impact of their energy use.”

Enjin claims that its JumpNet blockchain has already achieved carbon-negative status nine years ahead of schedule. In March, the company said it planned to enable carbon-neutral NFTs by 2030.

“The creation of new forms of technology should never come at the cost of destroying our environment,” said Enjin CEO Maxim Blagov. “Carbon neutrality for JumpNet is an important step toward our vision of a sustainable NFT ecosystem for Enjin and our partners.”

In addition to decarbonizing newly created tokens, Enjin’s environmental sustainability plan includes supporting the tokenization of the physical economy and decarbonizing existing digital assets. Other measures include upgrading to carbon-neutral nodes and incentivizing carbon reduction technologies.

Environmental concerns have virtually hijacked Bitcoin’s narrative this year, with the likes of Elon Musk casting shade over carbon-intensive mining. The Tesla CEO briefly embraced Bitcoin earlier this year before deciding that BTC payments are no longer acceptable due to environmental risks. Now, he states that his firm is willing to accept payments of the virtual currency, provided there’s more evidence for sustainable mining.

Related: Elon Musk lays out when Tesla will begin accepting Bitcoin payments

Other environmental sustainability efforts within crypto are also underway. As Cointelegraph reported, Tyler and Cameron Winklevoss’ Gemini exchange has purchased carbon credits to reduce Bitcoin’s carbon footprint. Separately, U.S. miner Stronghold Digital Miner recently announced that it raised $105 million to divert waste coal to cryptocurrency mining.