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What is it and why is Kim Kardashian pumping it?

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They weren’t thinking about Kim Kardashian when the official website for Ethereum described Ethereum as the “Foundation for our digital future.” 

Her Instagram account to over 200 million followers received her advertisement for Ethereum Max. This made it the single biggest piece of social media crypto promotion ever in terms of absolute reach. The only one to have more influence over crypto via social media is Elon Musk. 


“Are you guys into Crypto???? This is not financial advice but sharing what my friends just told me about the Ethereum Max Token! A few minutes ago Ethereum Max burned 400 trillion tokens – literally 50% of their admin wallet giving back to the entire e-max community.” Followed of course by obligatory hashtags: #emax, #disrupthistory, #ethereummax #wtfemax #giopemax, #AD


In a youtube video, CoinDesk analysts claimed this might be the ‘biggest crypto shill of all time.’

We know Kim was paid for her post. She has to claim so with the hashtag #AD, meaning the post is for advertising purposes. The details of just how much she charged for the post is another story. We do know Kim Kardashian can begin to ask for sums starting from $858,000 US per Instagram post. This isn’t her first time either! She also once promoted Bitcoin at a charity event. 

So what’s wrong with advertising Ethereum Max on Social media?


The real harrowing thing? Kim is not the only social media influencer with their claws in young people. Beauty queen influencer Loren has 21.8 million followers and delivered the news to her fans about her partnership with crypto exchange Gemini. Her affiliate campaign offers users 10 free dollars (We assume USD) in BTC for signing up to Gemini. 


She’s not the only one either. NBA great Paul Pierce shouted out EthereumMax or ’emax.’ Boxing king Floyd Mayweather wore an EthereumMax t-shirt during his weigh-in for the fight against Logan Paul. In fact, the Ethereum-based token was the only crypto accepted for online ticket purchasing for the Mayweather/Paul fight on pay-per-view. 

However, that’s for Bitcoin. Ethereum Max might be something completely different…

So, what is Ethereum Max? 



Courtesy of Coinmarketcap.com



 

According to the project’s official website, Ethereum Max is a yield-based token providing 3% distribution of every transaction to existing eMax wallet holders. The project also considers itself to be a ‘lifestyle’ token offering access to ‘VIP Experiences, lifestyle brands, sporting events, concerts and more.’

The fundamental most important points about Ethereum Max are: 

  • No one knows who actually built Ethereum Max, except for maybe Kim Kardashian West (And anyone else involved!).
  • Ethereum Maxi s an ERC-20 token. It is not an upgrade of the Ethereum token. ERC-20 tokens require little technical skill to create.
  • It was launched in April or May of 2021. Ethereum Max’s novelty should be one reason to be wary of it.
  • There is no whitepaper, no development roadmap, and no one actually knows who made it.
  • ERC-20 tokens create value by operating secondary software systems, and have no real function. No one knows what Ethereum Max is actually for.
  • There is no About Us on the website, nor do we know anyone of the players involved.

The bottom line is to be careful

It’s scary to think just how much influence celebrities like Kim K have in a world where more and more young people are becoming retail crypto investors. For all we know, the 3% financial incentive touted by Ethereum Max is going to just fall through if the token’s value plummets. 

Just like that, its the small-time investors at the mercy of whale wallets that will be left holding the bag. One Youtube personality and billionaire crypto investor Alex Becker said that retail investors are the ‘blood sacrifice’ for whales seeing massive returns. Maybe that’s why Ethereum Max’s logo is red?

Pundits who have investing experience might be right when they compare many cryptos to ponzi schemes. Meanwhile, Instagram influencers get to enjoy the revenue from paid posts, no matter what happens to the markets or to people’s savings as a result.  

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Blockchain Startups Continue to Thrive, Raise $4.4B in Q2 Despite Crypto Slump

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The recent trend noticed in terms of investment in blockchain technology has affirmed the fact that despite the deterioration registered in the crypto market, it is still deemed as a vital and promising area for investors to float their money in.

Investors have been taking a keen interest in funding blockchain startups helping them raise $4.4 billion despite noticing a sharp decline in generalized crypto prices.

Blockchain technology is the foundational technology for cryptocurrency transactions to operate on. The prices of cryptocurrency however have been susceptible to a gradual decline in recent times, but the amount of funds invested in the technology has highlighted the cryptocurrency trend still quite popular with the masses despite experiencing a slump in pricing and revenue.

Along with blockchain, funding for fintech companies has also detected a surge of investment with approximately $30.8 billion being pooled in the domain.

Blockchain Startups to Gain a Steady Rise 

There is no doubt that the crypto market has been sensitive to market speculation and has gone through a slump that has affected its overall pricing and value. This however did not discourage the investors who have poured heavy investments in the blockchain technology and helped the crypto market sustain harsh market fluctuations and decreased market valuation.

According to the data analysis from CB Insights, there has been a significant increase of 50% worth of investment flow in blockchain technology despite the currency being vulnerable to market oscillations and shifts.

Blockchain is a vital technology that primarily acts as a ledger for all verified cryptocurrency transactions and stores them in a thread constituting information related to the concerned transaction in a form of a secured block. The network of transfers comprises extensive computing channels to conduct currency transmission in a protected manner.

One of the largest financial rounds for blockchain investment valued at $440 billion was made to Circle, which is a payment and digital currency firm specializing in exchanges and transfers. The platform had recently expressed its plan to go public with a merger valued at $4.5 billion.

The recent trend noticed in terms of investment in blockchain technology has affirmed the fact that despite the deterioration registered in the crypto market, it is still deemed as a vital and promising area for investors to float their money in. Since April Bitcoin has recorded an all-time low from its average price of $65000. Ether is the second most popular cryptocurrency after bitcoin was also affected by the market alterations and had fallen by a critical 50%.

Chris Bendtsen, senior analyst at CB Insights has commented in a CNBC interview that with the current rate of investment flowing in the sector, it is very likely that the flow will easily break all previously set records of the cryptocurrency avenue and usher in a new era for cryptocurrency market value and prestige.

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Juhi Mirza is an archaeology major who is obsessive about blockchain/Crypto technology and deems it to be the foundational philosophy of the future. Her dogged ability to research and crystallise technical facts/multiple perspectives into rivetting stories makes her an accessible finance writer. She tends to her archaeological pursuits and loves unearthing the past over the weekends.



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Ripple-backed Tranglo Working on Something to Stir Up Fintech and Payment Industry

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Founded back in 2008, Tranglo has grown to an international payment processing company with 1,300 payout partners.

Tranglo, Asia’s leading cross-border payment hub, has announced it has a new exciting feature in the pipeline that will transform the payment and the fintech industry. Through a Twitter post, Tranglo noted that the upcoming release will feature XRP. Furthermore, Ripple acquired a 40 percent stake in the company earlier this year.

Tranglo and Its FinTech Activity

Founded back in 2008, Tranglo has grown to an international payment processing company with 1,300 payout partners. According to the company through its website, it has processed over 20 million transactions of about $4 billion.

As with Ripple, Tranglo is working towards making cross-border transactions faster, cheaper, and more secure. Notably, the firm has previously announced that it will power the cross-border payments of OmiPay across its global network.

According to the partnership details, OmiPay will gain access to Tranglo’s vast network of payment capabilities and vice versa.

“This partnership will fast-track OmiPay’s competitiveness and provide our Australian customers with access to new, innovative payment and e-wallet solutions. We also look forward to working with Tranglo on a simple and cost-effective way for international students in Southeast Asia to pay their Australian tuition fees,” OmiPay Head of Partnership William Guo said on Tranglo.

The announcement of an upcoming feature by Tranglo on Twitter has attracted notable XRP community attention. As of reporting time, the announcement tweet has over 3,300 likes and 1,130 retweets.

However, with very limited information to work with, only time can reveal what there is in store for the fintech and payment industry.

The company is already available in 130 countries as of 2019 according to the company. Currently, Ripple is on the verge of losing MoneyGram’s partnership due to the ongoing class-action lawsuit by the US SEC. Moreover, Stellar Foundation has shown interest in acquiring MoneyGram, thus making Ripple’s stake in Tranglo very critical for on-demand success.

In the bigger picture, Ripple is winning the cross-border payment outside the United States.

Tranglo prides itself in partnerships ranging from Alipay, AIS, WeChatPay, BFC Exchange, Brastel among others.

Ripple’s XRP token was trading around $0.597790 at the time of reporting and remains an important integral part of the company’s partnerships.

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A financial analyst who sees positive income in both directions of the market (bulls & bears). Bitcoin is my crypto safe haven, free from government conspiracies.
Mythology is my mystery!
“You cannot enslave a mind that knows itself. That values itself. That understands itself.”





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Goldman Sachs Clearing and Settling Crypto ETPs for European Clients

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The decision by Goldman Sachs to deal with ETPs comes following a recent survey that involved over 150 family offices that the bank does business with.

Goldman Sachs is now settling and clearing crypto-linked Exchange Traded Products (ETPs) for its European hedge fund clients. It has been revealed by sources familiar with the matter.

The bank’s prime brokerage unit is initially only offering the service to an exclusive group of clients, reveal the sources. The bank’s possibility of rolling out the service to a broader client pool is still under review.

ETPs track the performance of investments like stocks, bonds and currencies. Crypto ETPs enable clients to invest in crypto without trading in the cryptocurrency associated with them. As the name suggests, they are traded on an exchange like the better known Exchange Traded Funds (ETFs). They have recently been gaining popularity.

ETC Group, the self-proclaimed “bridge between crypto and regulated markets” introduced the first Bitcoin ETP in the United Kingdom on the Aquis Exchange of London. Other exchanges, such as Switzerland’s SIX Exchange and Germany’s Deutsche Boerse have seen a rising number of crypto ETPs being listed.

The adoption of cryptocurrencies by major financial institutions does not stop there. The Bank of America earlier this week revealed that it would be clearing and settling crypto ETPs for hedge funds. This, after last week’s announcement that they would be trading Bitcoin features for select client’s and had started clearing cash-settled contracts. Also, BNY Mellon announced this week that it was joining State Street and four other banks in backing crypto trading platform Pure Digital.

Global Head of Foreign Exchange at the bank Jason Vitale had this to say:

“Digital assets are only going to become more embedded in global markets in the years ahead, and this collaboration accords with BNY Mellon’s wider strategy to develop a digital asset capability for clients across the entire trade life cycle.”

The decision by Goldman Sachs to deal with ETPs comes following a recent survey that involved over 150 family offices that the bank does business with. According to the survey, 15 percent revealed that they had already invested in crypto. 45 percent of respondents said they would consider investing in crypto as a hedge against “higher inflation, prolonged low rates, and other macroeconomic developments following a year of unprecedented global monetary and fiscal stimulus.”

Meana Flynn, Global Co-Head of Goldman Sachs Private Wealth Management said that a large number of family offices wanted to consult with the bank on ‘blockchain and digital ledger technology’. She revealed that some believed,  from a purely efficiency and productivity point of view, that blockchain technology would be as impactful as the internet has been.

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Mercy Mutanya is a Tech enthusiast, Digital Marketer, Writer and IT Business Management Student.
She enjoys reading, writing, doing crosswords and binge-watching her favourite TV series.



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